In this Introduction to Marketing course online, you will discover the 7 steps to effective marketing to convey a valuable message that addresses your customers’ needs, target and attract your ideal clients, spread awareness of your products and services and grow your business.
Highlights:
- 21 practical tutorials.
- Identify who your ideal client is and how to connect with them.
- Create a simple, effective marketing plan.
- Articulate a compelling message to build rapport with your audience.
- Convert prospects into customers and fans.
- Create marketing content with items of value.
- Understand the advertising framework for any medium.
- Use social media, blogs, and websites to attract more customers to your brand.
- Promote your products or services through email campaigns, print and online advertising.
- Track and measure your marketing efforts to determine results.
Once enrolled, our friendly support team is here to help with any course-related inquiries.
Summary
- Skill level: Beginner
- Lessons: 21
- Pre-requisites: None
- Estimated study time: 10h 30m for all materials
- Certificate: Yes
- Accredited by: CPD
- Video duration: 1h 49m
Features
Premium video tutorials
Personalized Learning
Learn at your own pace
Tests and Quizzes
Award winning instructors
Get Certified
Mobile - Learn on the go
Regularly updated content
Accreditations & Approvals
All courses under each learning path are accredited and approved by one or more of the following bodies as is applicable.
Instructors
All courses are taught by reputed trainers with relevant accreditations and industry experience.
Modules
Challenges
Define the biggest challenges that your product or service helps your customers overcome.
Solutions
Articulate the specific solutions your products or services provide for your customers.
Bold Promise
A bold promise is a statement or question you can use to grab attention of the reader, viewer or listener. Put together an irresistible message that will pique the curiosity, desire and interest of your prospects.
Who They Are
Discover exactly who your ideal client is and what makes them your ideal client. This is the first key to unlocking marketing magic.
Where They Are
We look at where your ideal client is. That way, we can begin a campaign to target them and start building a relationship with them through marketing.
Why They Are
You will learn how to connect with your ideal client’s “Why.” As humans, our brains build connections with the “why” of companies and individuals first. This concept is crucial to learn when discovering marketing magic.
The Overview
Discover how to put together an effective marketing plan that is fast, simple and proven to work.
Messaging
Learn to put together your clear, concise message that you want to articulate to your prospects. You will also create a compelling company or individual story that you will use to build rapport with your audience.
Converting
Learn how to convert prospects into raving fan clients through your marketing campaigns.
Items of Value
Learn what “Items of Value” are to your audience that will help them know, like and trust you before you ever meet them.
Advertising Framework
Learn the advertising framework you can use in any advertising medium you choose.
Images in Your Ads
Learn what kind of images to use in your ads that attract consumers’ attention.
Social Media Updates
We look at the importance of social media in marketing and how to get the most out of it.
Landing Pages
Discover what the difference is between a website and landing pages and how they can attract more customers to your brand.
Blogs
We look at the importance of blogs and how to use them to get results.
Email Campaigns
At this time, email campaigns are still the most cost-effective and get the best results.
Social Media Ads
Paid social media ads can help you attract your ideal clients and expose them to your brand more than once through retargeting.
Print Ads
We will look at how to campaign with print ads and continue to build your brand and client base.
Track
Learn how to properly track your marketing efforts.
Measure
You will discover how to measure your marketing results so that you can make educated decisions moving forward.
Adjust
Learn how to adjust your campaigns and promotions to get the results that you are after.
Target Audience
- Graduates exploring placement in the entry-level Soft Skills positions across industries
- Professionals needing upskilling to be future-ready or become more productive in their current roles
- Experienced individuals exploring Introduction to Marketing roles to join the workforce
How do I Access The Program
- Buy the course online
- Save your payment transaction receipt for any future reference
- Our team will share the credentials to enable you access your course online within 2 business days of payment transfer
Bulk Orders
Incase you are looking for bulk user licenses, or customized Learning Paths for various Job Roles, reach out to us with your detailed requirements.
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