By the end of this course, you will be a more confident, effective, and engaging communicator and you will be prepared to use these skills to find a new job, secure a promotion, or improve your performance in your existing role.
In a series of bite-sized, engaging lessons, you will learn to conquer:
- The fundamentals of style, tone, and grammar,
- Writing letters, emails, inquiries, sales, and other professional formats,
- Creating internal business communications, including setting the right tone and writing memos, announcements, and reports,
- Writing for social media and other marketing channels,
- Responding to customer support queries, and
- Writing website essentials, including website and landing page copy, and much more.
Once enrolled, our friendly support team is here to help with any course-related inquiries.
Summary
- Skill level: Beginner
- Lessons: 28
- Pre-requisites: None
- Estimated study time: 10h for all materials
- Certificate: Yes
- Accredited by: CPD
- Video duration: 1h 57m
Features
Premium video tutorials
Personalized Learning
Learn at your own pace
Tests and Quizzes
Award winning instructors
Get Certified
Mobile - Learn on the go
Regularly updated content
Accreditations & Approvals
All courses under each learning path are accredited and approved by one or more of the following bodies as is applicable.
Instructors
All courses are taught by reputed trainers with relevant accreditations and industry experience.
Modules
Introduction to Business Writing Skills
We evaluate the importance of business writing and what will be covered in this course.
Communication Basics
Verbal vs. Written Communication
Writing Style and Tone for Business
Scope of Business Writing
Punctuation, Grammar, and Spelling
Why are grammar and spelling (still) important, especially in business communication? How can punctuation change meaning?
The Role of Email in Business Communication
Email Apps and Features
We’ll take a look at common email applications in business and their features.
Email Content & Etiquette
We’ll discuss standard email structure – what to say, how to end your message – as well as using personal vs business accounts, and why it matters.
Email Pitfalls & Best Practices
We’ll cover email best practices: who to CC/BCC, when to forward, when to email, and when not to email.
How to Compose Engaging Letters
We’ll examine best practices for message design and how much to include, especially in electronic formats. We’ll also discuss how best to use images, links, attachments, and how to make your message stand out.
Using Chat and Collaborative Platforms
We’ll talk about the differences and how to write for platforms like Slack, Basecamp, and other online collaborative environments.
Office Memorandums
Communicating Bad News
Recognition and Commendation Letters
What should you consider when commending employees for outstanding performance? We discuss the best practices and how to structure an official letter.
Disciplinary & Warning Letters
Turn negative into positive by giving meaningful and effective written feedback on poor employee performance.
Communicating With Reports
When is it better to write a report instead of a letter, and how do they differ?
Formatting Simple Reports
What should you consider when preparing simple, information-only reports?
Preparing Comprehensive Formal Reports
Preparing a formal business report doesn’t have to be nerve-racking. Follow these guidelines and you’re covered.
Customer Communication Basics
We examine best practices when communicating general information to someone outside the organization when you are seen as a representative of the organization.
Responding to Customer Queries
How should you respond to written neutral requests from customers?
Commendations and Complaints
How should you respond to complaints and commendations from someone who used your service?
Collection Letters
What approach should you take when you have trouble collecting from customers?
Potential Business Contacts
When “cold” contacting someone via email or social media, how do we convey a positive image and increase our chances of getting the business?
Social Media Basics
Government Organizations and Regulatory Bodies
How should we respond to regulatory bodies when our organization is governed by specific rules and guidelines?
Privacy & Legal Considerations
How does privacy affect company policies on business communication? What steps can be taken to keep digital and paper documents secure?
Golden Rules & Course Takeaways
What are the most important principles to remember in business writing? What emerging trends should we pay attention to?
Target Audience
- Graduates exploring placement in the entry-level Soft Skills positions across industries
- Professionals needing upskilling to be future-ready or become more productive in their current roles
- Experienced individuals exploring Business Writing skills roles to join the workforce
How do I Access The Program
- Buy the course online
- Save your payment transaction receipt for any future reference
- Our team will share the credentials to enable you access your course online within 2 business days of payment transfer
Bulk Orders
Incase you are looking for bulk user licenses, or customized Learning Paths for various Job Roles, reach out to us with your detailed requirements.
Reviews
There are no reviews yet.